hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

​How young marketers can impact digital strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.

Magisto surveyed 500 US-based small and medium sized businesses to examine their digital and mobile marketing strategies and here are some interesting insights.

Focusing on digital media

Digital media seem to be more important for younger adults and the stats indicate that they transfer their interest into business. According to Magisto, millenials spend 58% of their marketing budget on digital media, compared to baby boomers who only spend 14% of their budget on it.

In fact, it’s not just about digital media, but also about mobile, as 41% of millennials spend their marketing budget on mobile media, and it’s not a surprise judging by the latest trends in mobile marketing.


Social media for brand awareness

Social media is not just an additional aspect of marketing anymore but rather an integral part of a marketing strategy. 44% of brand awareness derives from social media ads, with just 13% coming from print ads and 5% from TV ads.

Younger marketers understand the importance of social media in branding, with 68% of millennials relying on social media ads for brand awareness, comparing to only 27% of baby boomers.


Social media is not just about awareness, it may also be an important part of revenue generation, with younger marketers being stronger advocates of this perception.


Focusing on video

Video content has seen an impressive growth the past year, and younger marketers are significantly aware of it. 88% of millennials use or plan to use video for digital advertising, while baby boomers are not equally embracing the latest trends in video marketing.


Video is leading to new creative opportunities for branded content and despite the closer gap this time, millennials are still more interested in embracing them, going up to 4x more chances than baby boomers to consider new video ad ideas.


Are businesses testing video content?

It seems that not all small to medium sized businesses are ready to embrace video content and there is again an age gap for this willingness of experimenting with it. Only 8% of baby boomers who affect the marketing decisions of a business are testing video content, while 47% of millennials are eager to do so.

The main reasonthat they are not experimenting with video content is the cost, while the technical difficulties and the lack of time are also important factors for them.



If we had to summarize the results, here’s what we could keep:

  • There is an increasing interest on digital-first strategy and it’s starting to gain an increasing importance on the marketing spend
  • Social media is gaining a gradual integration to the customer journey, from awareness to purchase.
  • Video marketing keeps growing, but not all marketers are ready to test it yet
  • Younger marketers are more willing to test with video content
  • Cost and lack of time are the main factors that keep marketers away from video content

For more information, check out Magisto’s research.

Related reading

where to vote

This is how Google will present the results of the 2016 US election…

By presenting an animated gif of everybody screaming and crying?

Business People Meeting Design Ideas Concept

How to create an effective digital marketing strategy

A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?


Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.


Understanding FTC guidelines for influencer marketing

The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.

Article source:


Submit a Review

If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.