hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

john lewis ad

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.

It’s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert. And here’s something that may send a shiver down your cynical spine – it’s happening next week.

Can you bare the anticipation?

There are so many questions to be answered… Which heartstring will John Lewis cruelly manipulate?

Last year it was older people, the year before that, bears. This year I predict some kind of sentient tea towel. Full disclosure: I hear John Lewis accidentally bulk ordered a ton of tea towels and they need to get rid of them.

Also, which terrible 90s Britpop song will be given a bloodless, pallid cover by an unknown Scandinavian artist? This year I predict something by Shed Seven.

Or maybe John Lewis won’t bother this year and merely show a creaking conveyor belt featuring some out of date chocolates from last Christmas – because THAT’S all we should expect from 2016.

Either way next week will be full of tears. So in anticipation of this, may I present the 10 most shared Christmas ads of all time, according to video ad tech company Unruly.

And as I said in the headline, you may be surprised at the results…

1) Edeka: “#Heimkommen” (2015) – 3,984,010 views

Yes, a German advert in which a grandfather fakes his own death to trick his family into visiting him is the most shared Christmas ad of all time. Take that Monty the Penguin!

2) Universal: Minions movie 2014 – Minions Go Caroling – 3,849,214 shares

More than 3.8 million people found this entertaining enough to share. I’ll let you digest that for a minute or two.

3) WestJet: Real-time Giving 2013 – 2,221,976 shares

Santa Clause uses his special Christmas powers* to delight** airline passengers before they board their flights.

*a network of ‘elves’ rooting through your bins and drawers

**buy the silence of

4) Kmart: Show Your Joe 2013 – 1,857,872 shares

It’s no ‘Ship My Pants’ but so little is these days. Sigh.

5) John Lewis: “Man On The Moon” (2015) – 1,672,666 shares

The first of three John Lewis ads in this list, and also its most recent – last year’s Man on the Moon. I interviewed my mum about this advert last year. She cried.

6) John Lewis: The Bear and the Hare 2013 – 1,226,467 shares

Rabbit selfishly wakes bear up early from its hibernation, upsetting its natural sleep cycle. Bear miraculously doesn’t rip its face off.

7) Sainsbury’s: “Mog’s Christmas Calamity” (2015) – 1,072,251 shares

I hate to ruin your day but Mog the cat is technically an… uh… ex-cat in the children’s picture books. So this advert is non-canonical.

8) John Lewis: Monty the Penguin 2014 – 1,012,605 shares

After two years of writing about this advert, you’d think I’d have run out of jokes by now. And you’re right. So here’s the advert recut to The Babadook trailer.

9) Sainsbury’s: Christmas is for Sharing 2014 – 771,387 shares

2014 saw Sainsbury’s manage to commercialise the horrors of war to sell a limited edition bar of chocolate. Good for them.

10) NBA: Jingle Hoops 2013 – 564,475 shares

“OF COURSE THE CAMERA WAS ON, do you think we’d have spent 25 million dollars on this advert only to NOT TURN THE CAMERA ON LEBRON!!! On a separate note, can we go for a second take? Please?”

Christopher Ratcliff is the editor of Search Engine Watch.You can follow him on Twitter: @Christophe_Rock

Related reading

google amp logo

Publishers are struggling with AMP page monetization

The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP mobile pages.

screen-shot-2016-10-27-at-21-52-11

Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spending has increased by 134% from the past year.

A photograph of someone using a laptop in a café, with the A.L.P.S. platform displayed on the screen.

Interview: Can you forecast SEO? Sastry Rachakonda says you can

In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?

vine

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

Article source: https://searchenginewatch.com/2016/11/03/10-most-shared-christmas-ads-of-all-time-shockingly-not-too-dominated-by-john-lewis/

Tags:


Submit a Review




If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.