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8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion

Ad optimization is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. Even the lowest budget campaigns must be scalable and balance top-notch creative with ongoing analysis and optimization. Small and large PPC advertisers alike struggle to find just the right formula for their paid search campaigns. There is […]

Affiliates or Google: Who Really Drove That Ecommerce Sale?

Affiliates are going to hate me for this one. Picture this: You’re shopping online for some blue jeans. You type in [shop blue jeans] in Google to start. Up pops the results: You’re feeling fancy (work with me here) so you click on the Neiman Marcus shopping result listed at $185 a pair. Even though […]

How to deal with Google’s latest ranking algorithm changes

“Good job with your newsletter. It is one of only a handful that I find useful.”Michael Wong,Mikes-Marketing-Tools.com “Your newsletters are very in-depth and up to standard with the pace of our market. I very much like the format of your newsletters and consider them amongst the best newsletters I receive.”Brian Talbot, Tickco.com “Just a quick […]

Search engine submission with the new Sitemap protocol

“Good job with your newsletter. It is one of only a handful that I find useful.”Michael Wong,Mikes-Marketing-Tools.com “Your newsletters are very in-depth and up to standard with the pace of our market. I very much like the format of your newsletters and consider them amongst the best newsletters I receive.”Brian Talbot, Tickco.com “Just a quick […]

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