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Visual, Interactive Content Gives Facebook Timeline Engagement Early Boost

Since launching Timeline for brands, Facebook’s marketing solutions team has regularly highlighted the “pinning” feature. It allows companies to keep a particular post/promotion at the top of their fan page on the social media site, rather than slipping down below the fold as they add new messages daily. Pinning is likely partially responsible for an overall […]

Combining Professional & User-Generated Videos Drives More Sales [Study]

A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other words, they drive higher levels of sales effectiveness when used in tandem. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video […]

Google Account Activity Offers Monthly Reports of Your Google Usage

Google is to make it easier for users to track their use of its services by providing a monthly activity dashboard. Users who sign up to Account Activity will get monthly analytics reports on the number of searches they conduct, the most frequent queries they have submitted, and even the number of emails sent and received […]

How to Build a Keyword Discovery Machine Using AdWords

One of the most-discussed tactics from SES New York 2012 was how to leverage Google’s query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you. Here’s a step-by-step guide to letting broad, phrase, and exact match find valuable keywords. Step 1: Set up an Exact Match Campaign […]

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