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Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

The broader you target your paid search buys, the more important your aim. Good aim results incremental top line growth at an acceptable margin. Bad aim means wasted spend. Aim in paid search is all about excluding people who aren’t likely to buy. It looks like this: At every stage of the process, our goal […]

How to Find Profitable Keywords For Your Website

There is no more important step in the search engine otpimization (SEO) process than keyword research. The most successful SEO campaign can provide lackluster results if the wrong keywords are targeted or the keywords are targeted in the wrong order. You’ll need to dig beyond simple search volume numbers and at ways to prioritize and […]

SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Here’s a recap […]

Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks

Much of the search marketing industry is up in arms over notifications from Google Webmaster Tools warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links… that could be used to manipulate PageRank”. What began as a ripple back in February has become a tidal wave […]

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