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Google AdWords Adds Status Insights to Help Diagnose Ads Faster

Google recently announced the addition of a status insights icon to the Ads tab. This new feature provides visibility into the approval status and potential policy limitations for each individual ad creative. Google says the new feature will be valuable for those advertisers advertising products or services that might be restricted to show in specific countries with […]

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5 percent in January 2011. Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to […]

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5 percent in January 2011. Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to […]

Dark Side of the Links: It’s All Fun & Games ‘Til Google Catches On

The most prudent linking strategist will develop several different types of strategies – some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic that they hope will click on those links. Link marketing must be viewed more as a PR function and less of an […]

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