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How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

Although it seems counter-intuitive, the better PPC campaigns are managed, the more they actually reveal about the company’s inside information. Those individuals who effectively manage these campaigns, at first glance, seem like they are doing great things for their companies. In all actuality, they are unknowingly releasing a world of practical, usable data to their […]

PPC Ads: Testing User Reviews to Increase CTR

A wise man named Bryan Eisenberg once told us that robust user reviews and the inclusion of reviews and other user-generated content increases conversions. Which got me thinking, can we use that dynamic for PPC ads as well? Yes we can! Check out the split test below where the new champion crushed the old one […]

3 Pillars of SEO Competitive Analysis

Many who are eager to “get ahead” with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms. Competitive analysis should also take a position of high importance. Don’t get me wrong, […]

Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites

Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. The main purpose of the Penguin update is to put a deep freeze on web spam […]

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