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Strategies to Market Your Content for Links

You’ve done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it’s time to market that content for links. These strategies can be used by both large and small sites. The Goal Set your goal of getting the content top rankings. Once that happens it will naturally […]

Bing Deep Links Issue to Blame for ‘Mysterious’ Yahoo Links

A Parkersburg News Sentinel blog post featured a reader’s question that stumped the author: “Why does a link for a fiery accident on I-77 from 2011 pop up when I do a simple Yahoo search for ‘The Marietta Times’?” Turns out there is an easy answer. Bing’s Deep Links to Blame Rather than settle for […]

CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an organization’s structure over the next three years. Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments. The report also examines how […]

The Truth About Social Media Measurement & Marketing Dashboards

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. For the purpose of this article, a marketing dashboard will be defined as “the digital display of the most important information needed to track activity related to achieving one or […]

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