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How to Use Tracky Social Collaboration for Conferences & More

The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and collaboration products, according to a new study from Forrester Research. If that’s the case, you can be one step ahead of the competition using […]

How to Remove Google’s Black Navigation Bar

Since the black Google+ bar debuted last year, there have been plenty of complaints about it. It was retired in favor of a drop-down menu. Then it had a second coming. And many people still hate it. How do you remove the black bar? A new trick to eliminate the navigation bar from Google’s home page […]

Innovative Retargeting Tactics

Too often advertisers only retarget users who reach their homepage or fall off during the conversion process. But what about all of the other potential customers that are visiting your blog, looking for information about your industry or simply interacting with your social media profiles? The following uses of retargeting don’t necessarily fall under “traditional” […]

Undoing SEO Damage Caused by Global Reputation Management Disasters

We’ve all heard of mistranslations in advertising messages. We’ve even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a  “booger” car around (“booger” is the translated slang word […]

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