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Running Lean With AdWords

Ash Maurya’s book “Running Lean” provides an excellent roadmap for anyone starting a new business or introducing a new product line, especially if that person doesn’t want to spend huge amounts of time, money and emotion discovering that there’s no market for the new offering. As I studied the book, I found myself agreeing energetically […]

Google Webmaster Tools Adds Index Status

Google Webmaster Tools will now let you know how many pages of your website are currently included in Google’s index. The new feature can be found by visiting the Health menu. Once there, you’ll find a graph with a year’s worth of data. The Basic tab show the cumulative total of all URLs on your […]

Global Digital Media Spend Forecast to Grow 18% in 2012

Global measured digital media spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, analysts from GroupM expect an additional 16 percent increase in digital spend, according to the global media investment operation’s revised ad spending forecast in their biannual “This […]

The Other Side of PPC: Dealing with Clients

Those of us who have been doing PPC for a long time have learned a lot and have a lot to share. When a new employee starts at your agency, this is the perfect opportunity to start sharing all of that knowledge. But you may notice that the focus is heavy on the nuts and […]

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