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Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

Today a Google Doodle celebrates Halloween with an interactive logo on the search engine’s homepage. Clicking on various features in the Doodle causes the image to come to life, complete with a spooky soundtrack. Google’s Halloween logo starts out with just a few animated pieces; namely, the skeleton and crow. The skeleton hangs in front […]

Google Goes Batty with Horror Movie Easter Egg

There is more Halloween fun to be had on Google aside from the Haunted House doodle. If you haven’t noticed them already, Google really want you to notice their freebase results which makes the search engine a bit more like Wolfram Alpha and Siri. Type in almost any horror movie title and you will see […]

Bookmark November 1st! SEW Weekly Show Launching on

Thursday, November 1st at 1pm EST, Search Engine Watch (SEW) enters a new era with our very own radio show, SEW Weekly! SEW joins forces with for a weekly radio series hosted by the writers of your favorite search and social marketing publication. Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program, […]

Writing Search Ads in Context

A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?” This mother understands something that many search advertisers don’t: we make […]

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