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Digital Disruption is Affecting Search Marketing: Are You Ready?

“Digital disruption is here,” Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. “Marketers must innovate to manage digital disruption.” Of all the brilliant minds in Forrester, VanBoskirk seems to have the best handle on search marketing and what it means to SEO professionals. But she also knows […]

Google Ads Coming to Yahoo Sites

Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft’s Bing. “This is good for the community as a […]

4 Tips to Create a Viral Video

Many people have a skewed concept that viral videos are random, that the virality of a video is based on luck. But viral content isn’t random. The factors affecting virality have a lot to do with the connection between the content and the respondent, according to an April 2012 study found in the Journal of […]

Global Social Media Trends in 2013

As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013. In social media terms, the future is rarely predictable. Many people were caught […]

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