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Can We Please Stop Hyping Social as the Marketing Messiah?

If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search’s value pales in comparison to the much-covered social media. An analysis of “SEO” vs. “social media” coverage on the top two major tech blogs, while […]

Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics

Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES attendees, speakers, and exhibitors. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders […]

What on Earth is a Nexialist and Why Are They So Good at Link Building?

The science fiction writer, A.E. van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought.” A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and had an uncanny ability to get people to solve complex problems […]

Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. He started off discussing mobile and how Twitter users are […]

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