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Web page optimization tip: don’t fall for fake Google results

“Good job with your newsletter. It is one of only a handful that I find useful.”Michael Wong, “Your newsletters are very in-depth and up to standard with the pace of our market. I very much like the format of your newsletters and consider them amongst the best newsletters I receive.”Brian Talbot, “Just a […]

Killer PPC Testing Using an Ad Testing Matrix

Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Of those that do test, many do so in a haphazard, disorganized manner. I […]

.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). But that just isn’t the case. In fact, Google’s Distinguished Engineer Matt Cutts is on record saying that […]

Are You Making These 5 Basic SEO Mistakes?

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. 1. Your Site Can’t Be Crawled The biggest mistake, according to Cutts, is having a site […]

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