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6 PPC Tasks That Are Ideal for an Intern

Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Some would say that an internship is the most useful class you can take in college. I interned at my local TV station when I was in school, and it helped me to get my first […]

How to Increase the Profitability of Your Content

Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don’t know, then you really should figure it out today. And since a primary goal of most organizations is to grow revenue, […]

New Study Finds Google+ Shares Don’t Cause Higher Search Rankings

Stone Temple Consulting announced the results of a new study this morning that found Google +1’s don’t cause higher ranking. This latest finding takes conventional wisdom in the industry and stands it on its head. The whole question was raised by a series of correlation studies by Searchmetrics, Moz, and others that found “amazing” correlations […]

Converged Media in Marketing Starts With Breaking Down Silos

Image Credit: Simon Heseltine Why do marketers still consider, digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid and display? These were among the questions raised by the Creating Campaigns that Count: The Impact of Converged Media keynote panel on the third day of SES San […]

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