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From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship

My daily Google searches – both personal and business related – have been generating more, and more, teeny-tiny heads in the SERPs, a sign that Google authorship adoption continues to grow and gain prominence in the search results. It wasn’t too long ago that we covered some ways to improve Author Rank, but we’ve since […]

Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

Marin Software today released a report that showed Google’s Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads since November 2012. “Shoppers continue to find PLAs, rather than standard text ads to be more relevant to their product searches regardless of seasonality,” […]

What Are Some Post-Google Penguin, Budget-Friendly Link Ideas?

“The Missing Link” is a Search Engine Watch exclusive reader-driven QA column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building and Eric will provide his expert answers. Submit your questions here, or via SEW’s Twitter, Facebook, or Google+(use the hashtag #missinglink) accounts, and you may […]

Keyword Stuffing & Hidden Text Manual Action: Google on How to Fix it

Author’s Note: This article is part of a series detailing specific spam warnings that webmasters might find displayed in Google Webmaster Tools manual action viewer, the types of things that are flagging each warning, and what webmasters should do to fix it to see the warning removed. Hidden text and keyword stuffing isn’t as common […]

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