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Freelance Frenemies – Why You Should Be Working With The Competition

For the first year of my freelancing career I would follow other freelance designers on social media and Behance, mainly just to get inspiration. I usually looked at them as just another competitor, and never thought that building connections with them could be beneficial to my business. Much less make me money. After a while, […]

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

The SEO industry moves quickly. Those of us who work in the industry are always trying to adapt and keep up with best practices. Due to the nature of our niche, we can sometimes get ahead of ourselves in the search for the next big industry shift. Right now there is a lot of talk […]

The Complete Social Media Spring Cleaning Checklist

It’s that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It’s a time of new beginnings. A fresh start. Use this seasonal motivation to get organized and bring some order to your brands’ social media. Social media is quickly evolving ecosystem, and throughout the year, […]

YouTube Reveals the Secret Formula to Content Marketing Success

Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: “Create content that is unique, compelling, and entertaining or informative.” Instead of […]

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