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Fetch as Google Adds Page Rendering

Google has announced an addition to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. When selecting the Fetch and Render option, you have the option to have Googlebot fetch as Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. This option will […]

Is comScore’s Google Search Share Data False? Not Exactly

Conductor this week released a whitepaper, “Why You Shouldn’t Trust comScore’s Numbers for Search Engine Market Share [Data]“. It raises the issue that comScore’s search share data they release monthly is incorrect, based on Conductor’s own research of 100 million organic search visits. I spoke with both comScore and Conductor to get to the bottom […]

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Recently I changed jobs, and took somewhat of a different direction. I went from an agency doing paid search for many clients to providing search strategies for a large international company. Having worked for an agency for most of my paid search career, the shift has been a bit of an adjustment. The first few […]

4 Mistakes Agencies Make to Lose Clients

Client retention and getting new business are two of the biggest challenges most agencies face. How many clients have you lost this year? What was the main reason? As someone who owned an agency for 15 years, I have a pretty good idea of what works and doesn’t work when it comes to meeting with […]

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