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Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those with multiple locations), but not all data is created equal. To save time, keep costs in line, and unearth the most relevant insights, brand marketers must identify […]

Google Analytics Helps You Filter Spider and Bot Traffic

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just that. On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify “real” traffic from that […]

Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data

Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those ideas and fads it calls “Trends.” For all of its ideas and accomplishments, Yelp is still a niche website. The […]

New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit

In the past few weeks, Bing rolled out its site safety page, a place where searchers can better understand why Bing is indicating that a site may not be safe to visit.  In the past, a customer would click on a potentially dangerous search result and be presented with a warning cautioning them that visiting […]

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