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2 Successful Holiday Strategies for Online Retail

Santa must have a crystal ball that lets him know what toys to have the elves stock up on. For online retailers, looking at the top searches on the top e-commerce websites can give them insight into what holiday shoppers are looking for. Holiday e-commerce is expected to grow 16.1 percent this year, reaching $72.41 […]

Facebook Quietly Debuts New Local Search and Discovery Tool

Facebook’s new Places Discovery tool for local search taps into the platform’s Graph search, page locations API, and other components to help users explore cities around the world. Once you type in the name of the city you are looking for on the landing page, you will be directed to a city page featuring a […]

Ad Copy

The holidays are upon us! I’m still dealing with my pumpkins from Halloween…but that’s another story. Black Friday promotions are everywhere, and we haven’t even had Thanksgiving yet. And holiday shopping isn’t all about Black Friday anymore. According to eMarketer, e-commerce online retail for the U.S. is expected to grow 16.6 percent this holiday season, […]

3 Basic Principles of Journalism to Consider When Writing Content for Google

Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. …but Mark Twain, for example, didn’t have bounce rate to contend with. There’s no algorithm to penalize poor authors (they just don’t make any money). For any publisher hoping […]

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