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The Role of Search and Social for Super Bowl XLIX Advertisers

This year a 30-second ad spot during Super Bowl XLIX was estimated to cost a cool $4.5 million. Given the significant investment for the brands that rallied ad budgets around this event, how will these advertisers ensure they get the most bang for their buck? While Sunday might be the big day for the actual […]

No Time to Create Content? No Way! 13 Tips for Quick and Easy Content

You’re already late. You have a meeting in five minutes, a conference call after that, and a report due by the end of the day. You don’t have time for content – not today, not any day. Or do you? While it’s generally true that great content takes time, there are some exceptions to this […]

Should We Still Worry About Thin Content?

What makes content “thin”? Google’s original Panda algorithm did a relatively good job of identifying content that was inherently thin, but subsequent updates – and especially the more recent manual actions have brought important clarifications: it’s not about the quality of the copy but the value that content adds to the user. We only need consider […]

Local SEO: 5 Advanced Tactics for Greater Visibility

Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches. Another part of the problem is the advice and discussion on the topic. 2014 in particular saw most […]

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