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7 Labels Features You Will Love in DoubleClick Search

For me, AdWords labels is an essential part of my day-to-day account management. They help keep every layer of an account organized. A few typical jobs include the following: Organize your ad copy Highlight potential problem areas you want to come back to Label up areas you are testing Group campaigns, ad groups, and keywords […]

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Penguin panic is now pretty widespread across the Web. Almost every SEO enquiry that we receive goes something like this: “I’d love to build links to improve my rankings, but I don’t want to get penalized. What can I do?” Most people don’t realize the importance of preemptive backlink audits. Once people come to us […]

Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)

A recent analysis of revenue and financial performance between Internet giants by Frédéric Filloux at MondayNote shows that Google isn’t just dominating search, but digital advertising across the board. Of course, you probably already knew that Google generates a massive amount of ad revenue each year – more than $61 billion last year, in fact. […]

6 Tips From the Monty Python School of SEO

1. Dead Parrot Paid linking is (mostly) dead thanks to a live Penguin. Watch the video. Although the immortal words “e’s pushing up the daisies” were coined by John Cleese, it was Matt Cutts who said “Stick a fork in it” in regards to some questionable linking tactics and as part of Google’s overall attack […]

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