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Great Examples of Website Design Featuring Corporate Identity

Inspiration Sometimes website designs owe their success to the corporate identity that can effectively promote the brand and separate it from others. In a broader sense, it embraces numerous aspects starting from a classic one, such as the utilization of brand coloring, and ending up with a modern one, such as displaying an image of […]

5 New Types of Content for the Future of Marketing

Every search marketer knows that a good SEO strategy rests on the strength of its content. In the past that has meant a compelling article, likeable image, or viral video, but in the future there may be other types of content to consider. Savvy brands will keep an eye on the following five emerging content […]

Backlink Bummers: 5 Clues to Off-Site SEO Trouble

To fix a client’s floundering SEO campaign, an SEO manager needs to do three checks. Review what has already been done to see if any mistakes were made along the way. Run an SEO Index check to make sure Google is indexing the site correctly. Use Google Webmaster Tools to see if there’s a manual […]

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]

In this session at ClickZ Live New York, we welcomed Grant Simmons, vice president of search marketing at Homes.com, to chat about the various ways to conduct research and analysis in order to better understand the people who matter to our business. Simmons started off by asking a question: What’s better – more website traffic […]

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