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Defining Success for PPC Efforts

When entering a new client/agency relationship, setting expectations and agreeing upon “what good looks like” are the keys to having a healthy relationship. While most industries have moved past judging PPC campaigns on clicks, impressions, and how many “hits” a website has received, working alongside a client to clearly define what your efforts will be […]

The Mobile Search Survival Guide

With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. In fact, Google claims it has seen a 4.7 percent increase in mobile sites in the two months since its announcement regarding the mobile search update. That’s a huge increase when you consider the number of […]

Google Adds 70 More Now Cards

Seventy new Now cards in the Google app provide even more information to Android users before they’ve had a chance to ask for it, according to a blog post from Google. The search powerhouse introduced Google Now cards back in February, as a way for users to keep up with information from 40 different apps, including […]

Marketing Tools To Use To Automate and Improve Your Website Conversions

Marketing is definitely one of the crucial elements of any business in any industry. You can have the best product and the best audience but if they don’t know a thing about each other’s existence you simply can’t succeed. Website serves your business as a communication tool online, its essential function is to present the […]

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