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Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly

On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website. Google wants to make it easier […]

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Practically every time someone searches on their phone, it’s local. Jori Ford, head of SEO for on-demand parking service SpotHero, believes the lines have blurred between mobile and local. “If local is on demand, then mobile is as on demand as it gets,” she said during her session at ClickZ Live New York. “Google says […]

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. How can brands create a highly optimized landing page? During her session at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, broke the […]

Flexibility Is Key for SEOs [#CZLNY]

Flexibility is one of the most important aspects of search marketing, said Melissa Walner, director of SEO at Hilton Worldwide, during her ClickZ Live New York session. Over just two months last year, Google launched a new SERP layout, increasing font size by two pixels; rolled out a soft Panda update; and officially launched Panda […]

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