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What Is An Effective Web Design And What Makes Good User Experience?

The Podcast Episode with Christian Vasile The Importance of User Experience We live at an age and time where everything is accessible but also in an era where people’s attention span gets shorter. Therefore, in a race to attract prospective customers, companies of all sizes and shapes come up with ways and means to do that. In […]

Brand vs. Non-Brand: Measurement Is Key

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. Without a consistent and planned measurement framework, we’re unable to uncover or make impactful optimizations to our search campaigns. But what if I told you that you might be incorrectly measuring your […]

Louder Than Words: Custom Photography in Website Design

Inspiration Images speak louder than words, and when it comes to custom photography, it simply screams out. Made-to-order snapshots manage to shift the principal focus on visuals in a fraction of a second. The produced effect from utilization of stock images is not nearly as good as from implementing professionally performed photo shots that perfectly […]

Are You Guilty of Committing These Mobile-Friendly Mistakes?

With Google rolling out its latest algorithm change earlier this week in regards to the mobile friendliness of websites, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in search results. The importance of a mobile-friendly site shouldn’t come as a surprise, since Web developers have been stressing the […]

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