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New Google AdWords Products and Partnerships Focus on App Attribution

New products and partnerships will make it easier and more effective for marketers to track their mobile app campaigns, Jason Titus, senior director at Google, said today during a livestream from the search titan’s annual I/O Conference in San Francisco. Google Analytics for Apps offers more sophisticated segmentation and a more comprehensive view of app monetization […]

Google Enhances AdMob Tools and Adds Mediation Partners

Google has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain users and serve targeted ads in more major ad networks. The company has added a new feature in beta to the Audience Builder tool, which […]

10 Reasons User Experience and User Interface Designers Make Great Partners

Inspiration If you are in the market for a hot new date, but everyone you go out with is just plain wrong for you, don’t blame yourself. The problem may simply be that you are picking the wrong dates. Stop chasing after the doctors, the models and the artists. If you want a hot date […]

Guidelines For Transitioning A Paid Search Account

Winning new business is always exciting. But when taking over a new paid search account from a previous agency, you never know what you are getting into. It could range from one word ad groups, to ad groups containing 500 broad match keywords. To ensure you are able to kick things off on the right […]

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