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Google releases 160 pages of search quality guidelines

We’ve known for some time that Google uses humans to complement its search algorithm, to help it sense check the quality of its rankings. In 2013 it publicly shared its advice to those who perform these checks, which helped to shine a light on what it considers ‘quality’. Two years is a long time in […]

Google announces new store visit metrics in AdWords

Google has today announced new features for its store visits metric for AdWords users.  The new metrics will give advertisers more insight into store visits, with the ability to view visits at a keyword or Ad Group level.  Advertisers will also be able to view visits by day, week or month to give them greater […]

What are the busiest times for stores on Black Friday?

If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google’s location data says.  Google has released some location data in advance of Thanksgiving and Black Friday, showing footfall peaks for retail stores.  As we can see below, traffic to all types of stores peaks […]

Official: Google’s definition of a high quality website

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