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Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in […]

49 Web And UI Style Guides of Famous Online Brands

Brands are very important because they are visual representations of a company’s core values. And no other platform can best showcase that than a company’s website. Therefore, it is very important that your site aligns with the overall identity of your brand. And that’s where the web UI style guide comes in. Style guides provide […]

Nine useful mobile stats from ClickZ Live: Chicago 2015

This week, I had the opportunity to attend the ClickZ Live Digital Marketing Conference in Chicago to talk with some of the leaders in mobile design, advertising and engagement. There was a ton of great information presented, but all in all, it came down to the stats shared and the questions they provoked. To see […]

Google’s five key success factors for effective teams

When it comes to getting things done, hiring people brighter than yourself is generally considered something of a no-brainer. But there’s more to building a team than simply assembling a bunch of the smartest people you can find. Google has spent the past two years studying more than 180 of its teams, to figure out […]

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