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Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in […]

49 Web And UI Style Guides of Famous Online Brands

Brands are very important because they are visual representations of a company’s core values. And no other platform can best showcase that than a company’s website. Therefore, it is very important that your site aligns with the overall identity of your brand. And that’s where the web UI style guide comes in. Style guides provide […]

On Building Digital Capacity And Attracting Talent

On Building Digital Capacity And Attracting Talent By Andy Budd November 20th, 2015 BusinessWorkflow 0 Comments Traditional business logic dictates that you should outsource functions that aren’t core to your business in order to let the efficiencies of the market drive down costs. Let’s say you run a profitable magazine publishing company. You’ll probably have […]

Nine useful mobile stats from ClickZ Live: Chicago 2015

This week, I had the opportunity to attend the ClickZ Live Digital Marketing Conference in Chicago to talk with some of the leaders in mobile design, advertising and engagement. There was a ton of great information presented, but all in all, it came down to the stats shared and the questions they provoked. To see […]

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