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18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll. Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for […]

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and […]

Why you may need to be aware of booby traps when hiring a new SEO

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term […]

Facebook News Feed update: how #Friendmageddon will affect publishers

Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not […]

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