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Three technologies you absolutely must have for better SEO

Your website has to stay on trend to survive. Fast page loads. User-friendliness. Instant access to favorite news sources and blogs. Security… These are the needs of the internet browsing population. It happens every day. You’re walking the dog and reading the news on your phone at the same time or scrolling Facebook in the […]

Google Maps update decides which areas are ”of interest” for users

If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with what we have. Roughly 41% of internet users use Google Maps to get directions, check […]

Seven simple rules for effective email communication and outreach

Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.  This is particularly true in SEO and link building, where communication is vital to educating clients, gaining buy-in, executing campaigns, securing links, and presenting results. Email is the primary mode of communication […]

Google AdWords: the dos and don’ts of callout extensions

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from Google: “Acme Electronics” uses AdWords and is able to list their website in the first […]

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