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10 mistakes businesses and brands make with social media

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve […]

Marketers now turn to social for product launches

When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media. Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media […]

What is an exact match domain (EMD) and how can you safely use one?

In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why it might be best to avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For […]

Are you using too many questions in your headlines?

It’s been said that there are no stupid questions. But are there stupid question headlines? People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics. These types of pages also tend […]

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