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How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves […]

All you need to know about Google’s web crawler Googlebot

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. The Website Audit tool in SEOprofiler analyzes all pages of your website and it informs you about things that […]

Designing a Great Icon For Your Mobile App

Every day thousands of people browse the App Store and Play Store in search of utilities and entertainment. Behind every search and download is desire – a desire to solve a problem. Products icons play a critical role in the process of searchdownload – in a world of short attention spans and many, many options, […]

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so […]

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