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Consumers lose trust in businesses with inaccurate NAP

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in […]

Popular Website Interfaces Reimagined on CodePen

Redesigning a popular interface is a great way to improve your skills. Whether you want to hone your mockup design skills or craft your frontend prowess, a fancy redesign is a solid practice project. It’s easy to search Dribbble and find tons of website redesigns as static images. But it’s not so easy to find […]

Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities

Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather than passively wait to feel the impact of the shift to mobile-first indexation, we advise companies to take six specific actions to prepare for […]

Measuring Websites With Mobile-First Optimization Tools

SEO And Social Media Beyond reduced conversion, slow load times create secondary effects that diminish your inbound traffic. Search engines already use page speed in their ranking algorithms, bubbling faster sites to the top. Additionally, Google is specifically factoring mobile speed for mobile searches as of July 2018. Social media outlets have begun factoring page […]

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