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What data do you need to find, pitch and win new SEO clients?

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key […]

How Using White Space Improves Your Designs

When hearing the term white space your mind might jump to white empty sidebars sandwiching the content in the center. However, white space, (or negative space) also refers to the empty area around your images or other elements on the page in addition to the spacing between letters in your titles and text. Having some […]

Building A Central Logging Service In-House

The Decision To Build In-House First, let’s consider why we built our CLS tool in-house rather than used an existing solution. Each of our sessions sends 15 events on average, from multiple components to the service – translating into approximately 15 million total events per day. Our service needed the ability to store all this […]

Four ways Google is making SEO easier

One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads. […]

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