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Is hiding paid backlinks from Google actually possible?

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the […]

Google data breach + Berners-Lee’s Solid — is the power shifting?

I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as 500,000 […]

A cheat sheet to Google algorithm updates from 2011 to 2018

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It […]

5 Ways to Make CX the Cornerstone of your Freelance Business

Ask anyone for the golden rule of business and their first guess at an answer might be: “make money.” Yet, really, the golden rule should be the same one we all have heard time and again – treat others as you wish to be treated. This foundational tenet of good customer experience (CX) is just […]

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