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Why SEO and front-end developers are the perfect search marketing team

If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change. […]

Game Changing Email Marketing Trends in 2019

There are now close to 4 billion email users worldwide – that’s almost half of the entire world population! And with an average ROI of 3,800%, you should be doing your best to hone your email marketing craft. Here are some email marketing trends that could take your business to the next level in 2019. […]

How to find the find the texts that are used most often to link to your website

The texts that other websites use to link to your website have a strong influence on the rankings of your pages on Google and other search engines. Which texts are used to link to your website? Which texts should be used? What are anchor texts? The visible, clickable text of a link is called ‘anchor […]

What will the SERP of tomorrow look like? Four changes to prepare for today

Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve seen direct answers added — sometimes replacing a list of links entirely. We’ve seen video answers added, we’ve seen the advent of the local pack, […]

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