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Image optimization for SEO: Everything you need to know for success

As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to interacting with and absorbing information. Here are three quick facts to help you understand how critical images are for people […]

A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving. In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” […]

9 Unique Free Fonts You (Probably) Haven’t Tried Yet

As a web or graphic designer, you should always be on the lookout for an interesting new font to try. Typography is one of the most important elements of a design, and a unique font can really set your creation apart. Decorative ones in particular can be rare due to the difficulty in making stylized […]

The fall of ad copy, long live ad copy

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, […]

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