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Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple projects. In addition, there is another challenge that the industry is […]

Luxury marketing search strategy, Part 3: Integrated marketing communication

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used to reach those shoppers and maximize results. Now, I’m going to tie everything together. In the third and final article of the […]

Four Common Font Types and When to Use Them

When you’re first learning the nuances of typography, all those different font types can be confusing. You might know the difference between serif and sans-serif, but do you know the right time to use them? And what about the dozens of subtypes? There are four main types of fonts you can use in web design, […]

Google introduces two new link attributes and changes the way it treats nofollow links

Google announced in an official blog post that it changes the way it treats nofollow links. Until now, nofollow links were not considered by Google’s ranking algorithm. Google has introduced new link attributes and nofollow links are going to be seen as ‘hints’. There are two new link attributes When Google introduced the nofollow attribute […]

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