hostmonster-Host Unlimited Domains on 1 Account   coolhandle offering reliable webhosting since 2001
Unlimited Hosting Space - FREE Site Builder   Smart Website Solutions for Your Small Business=

4 Tactics to Drive Incremental Local SEO Performance

Get Found LocallyEven the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on their laurels while competitors catch up. Instead, they should consider further defining tactics and strategies.

Before further strategies are engaged, brands should ensure they’ve effectively covered all the basic blocking and tackling for local SEO. After ensuring a solid foundation is in place, it’s time to explore additional opportunities and enhance the program to further improve results. Brands ready to do so should consider these four tactics.

1. Google+ Verification Optimization

Google Plus

Merge a location’s Google+ Business with its Google+ Local page.

This process enables the most comprehensive ongoing optimization to be performed for the location, while maximizing social visibility through one critically important Google listing.

2. Promote Your Google+ Page

Google provides some very simple steps to promote your Google+ Page.

One example would be to connect your Google+ page to your AdWords campaign, which enables the advertiser and the Google+ page to share +1’s.

Any +1’s on a company’s ads will count on its Google+ page and vice versa… simple! Businesses should explore this and other ways to promote their Google+ Local Pages.

3. Yelp Optimization

YelpYelp is an important reviews platform that is referenced by Apple Maps when users search for local businesses.

A location’s Yelp business listing can be claimed and managed.

A business enhanced listing enables a business to update its info including photos, calls to action, videos and listing updates.

Despite Yelp’s influence, many businesses ignore the opportunity to proactively manage their listings.

4. Video Production Optimization

Geotagged Sonus VideoIt helps to have geo-tagged video associated with a business and integrated into the business’ Google+ optimization strategy.

Businesses can create YouTube channels to optimize video and integrate video into their enhanced Yelp listings.


Brands that invest in local SEO programs and realize solid returns on the investment shouldn’t sit back and relax. Many brands have yet to embrace the opportunity offered by local SEO; so it will likely grow more competitive in the future.

The most effective marketers can protect their local SEO leadership by continuing to take stock of what’s been done to date and investigate opportunities to deliver incremental value going forward.

SES London
Bringing Together Paid, Owned and Earned Media
Join the leaders of today’s digital marketing advertising industry at SES London (10-13 Feb), featuring keynotes by Twitter’s UK MD,
Bruce Daisley,
and MediaCom’s Head of Social,
Nick Burcher,
as well as 3 days of sessions and networking!
Find out more ››

Article source:


Submit a Review

If you want a picture to show with your review, go get a Gravatar.

1&1 has shared hosting and dedicated hosting solutions for every budget and free domains with all hosting packages!  StartLogic - Affordable hosting: Free setup/domain, unlimited emails, PHP, mySQL, CGI, FrontPage. As low as $3.95/month
Cloud ecommerce platform delivers more traffic, higher conversion and unmatched performance

© Copyright 2008 Tyconia International, Inc. All Rights Reserved.