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50 most insightful takeaways from #ConnectSEW 2016

welcome to connect

We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration.

Connect was the first of our brand new search marketing events, focusing on the user and their journey.

During the two-day event, our attendees got to enjoy three excellent and deeply fascinating keynotes, as well as 30 other sessions across two tracks, concentrating on both organic and paid search, and together they featured more than 40 speakers, all picked for their ability to educate and entertain in equal measure.

There was also a variety of networking events, round-tables, beach parties and pool parties that helped our delegates get closer to the experts.

Without wishing to blow our own trumpet, it was a triumph. But for those of you who missed out on the fun, I’ve collected together all the most insightful quotes right here…

Daniel Loebl on customer-centricity:

Stephanie Wallace, Nebo, on integrating SEO with PPC:

Allison Fabella, Careerbuilder, on SEO diagnostics:

Todd Malicoat, FishingCharters.com, on ranking factors:

Chris Chang, Elite SEM, on retargeting:

Carl Larson, ATT and Travis Tillotson, Surgo Group, on mobile search:

Christi Olson on what Bing has in store for 2016:

Eric Enge, Stone Temple Consulting on content effectiveness optimization:

Collin Colburn, Forrester, on the evolution of search to discovery marketing:

Larry Kim, WordStream, on paid social ads:

Grant Simmons, Homes.com, on building intent personas:

Erin Everhart, Home Depot, on moment based marketing:

Martin Macdonald, Orbitz, on the evolution of content:

Luis Navarrete Gómez, The LEGO Group, on customer engagement:

Avinash Kaushik, Google, on driving innovation from customer intent:

Article source: https://searchenginewatch.com/2016/02/08/50-most-insightful-takeaways-from-connectsew-2016/

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