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6 easy optimization tips that will improve your rankings on search engines

There are many things that you can do to improve the rankings of
your web pages on Google and other search engines. Some things are more
difficult to do than others. Here are 6 easy-to-implement on-page
optimization tips that you can use to improve the rankings of your

6 easy optimization tips

1. Improve your website speed

Fast web pages are good for your website visitors. They are also
good for search engines. Google prefers fast-loading web pages. Use
Google PageSpeed Insights to find out how to make your web pages faster.

2. Change the content focus of your web pages

The better your web pages answer the question of the searchers, the
more likely it is that search engines will show your pages on the
search result pages.

Optimize the content of your web pages to make sure that it aligns
with searcher intent. Your website should contain many pages tackle the
topic of your website from different angles.

It often helps to increase the length of the content of your web pages.

3. Use responsive web design

With Google’s mobile-first algorithm, it is very important that your
web pages look good on mobile devices. Mobile usability is important if
you want to get high rankings on Google.

Google recommends responsive web design
instead of individual pages for mobile and desktop. Responsive web
design is a setup where the server always sends the same HTML code to
all devices and CSS is used to alter the rendering of the page on the

4. Switch your website to HTTPS

4. Remove duplicate content issues

If the same content appears multiple times on your website, search
engines must pick the best version of the content for the search
results. That can go wrong. It is better to remove duplicate content
from your website so that search engines can easily find the most
relevant page on your site.

The website audit tool in
SEOprofiler helps you to spot duplicate content issues on your website.
It finds duplicate pages, duplicate titles, duplicate paragraphs, etc.

Removing the duplicate content can have a very positive influence on the rankings of your pages.

5. Add pagination to endless scrolling pages

Some websites use pages with endless scrolling. Although Google can
index these pages to some extend, is is better to have real web pages
with pagination. Individual pages are much easier to parse.

6. Remove things that keep search engines away

Many websites contain elements that inadvertently block search
engines. If your website contains such an element, search engines won’t
be able to index your pages correctly.

Use the website audit tool
in SEOprofiler to make sure that search engine crawlers can visitor all
pages of your website, and that they can find the correct content on
your web pages.

Get better rankings

SEOprofiler offers many more powerful website optimization tools
that help you to get better rankings and more customers. If you haven’t
done it yet, try SEOprofiler now:

SEOprofiler now

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