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A five step plan for your 2013 link building campaign

Backlinks are still the most important ranking signal of
Google, Bing and other search engines. Since Google’s Penguin update,
bulk-link spam doesn’t work anymore and the quality of the backlinks
has become more important than ever before.

link building 2013

A good plan will make your link building activities much more
efficient. The following steps will help you to create a great plan for
your 2013 link building campaigns:

Step 1: check the current state of
your website

Check the status quo before you
start with a new campaign. What makes your website linkworthy? Why
should other websites link to your site? Do you know where your
customers can be found on the web? Does your website offer content that
interests your customers?

Step 2: set your goal

Getting more links is not a goal.
Your link building campaign should contribute to the main goals of
your  search engine optimization campaigns. For example, you could
target these goals:

    • Get at least 20 links from related websites that will
      deliver targeted visitors to my website.
    • Getting at least 100 links from related websites that
      contain keywords that are related to my business to improve my search
      engine rankings.

Your goals should be specific,
measurable, achievable, relevant, and trackable.

Step 3: make sure that your
website is linkworthy

The best link building campaign
won’t work if your web pages aren’t linkworthy. Other websites won’t
link to your website for no reason.

To create linkworthy content on
your web pages, you could do the following:

    • Improve existing content and make it more attractive.
    • Use offline content of your company and make it available
    • Interview people who are related to your business.

Step 4: put your ideas to the test

Double check your linkworthy
content. Do other people really care about this content? If the content
is just about you, chances are that not many people will care.

Ask people inside and outside your
company for feedback why your ideas will work and why your ideas won’t

Step 5: get things done

When you’ve finished step 1-4,
it’s time to get things done. Locate good websites that could link to
your website and contact the owners of these websites.

The link building tools in IBP can help you to find
these links as efficiently as possible. IBP also helps you to get the
contact information of the other websites and it helps you to keep
of your link building activities.

Getting good backlinks is the key to high rankings on Google and
Yahoo/Bing. The plan above will help you to achieve your goals as
quickly as possible.

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