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All or nothing. Be the winner in three rounds!

Website promotion is often a “the
winner takes it all” game. That means that the best website will get
the deal and all other websites will get nothing, no matter how good
they are.

Suppose someone wants to buy a new
smartphone. The person searches Google, takes a look at the first
results page and then decides to buy something on one of the sites.
That means that one site gets the sale and the other sites get nothing.

Be the winner!

A small change
can make the difference

The above has an important
implication: you just have to be slightly
better than your competitors to get many more sales.

If you make the change from being one
of the discarded sites to the site that is chosen by the searcher then
your
sales will increase dramatically. You’ll make the change from getting
nothing to getting everything.

Your website has to survive three
rounds in the fight for the customer:

Round 1: choose
the right keywords

Being better than your competitors
starts with choosing the right keywords. If you target keywords that
aren’t used by
the people who want to buy then you might get a lot of visitors but no
sales.

Your web pages should be optimized for
the
keywords that attract people who are looking for the products and
services that
you sell on your website and who are ready to buy.

The keyword tools in our web-based
website promotion tool SEOprofiler will help you to find the best
keywords for your website. Further information on different keyword
types can be found in the manual.

Round 2: get on
the first results page

Of course, it is important to target
the right keywords. However, your website must also be found on the
first results
page of Google, Yahoo and Bing to attract customers.

Most people only take a look at the
first results page. If your website cannot be found there then
potential customers
won’t find your website.

Use the tools in SEOprofiler to optimize your website so that it will be
listed on the first results page
for your keywords. This
is crucial if you want to get the sale.

Round 3: create
a convincing website

It’s not enough to be listed on the
first search engine result page. Your website must also be convincing.
It should
give the customer what he is looking for, it should have a professional
design and it should make it as easy as possible to buy.

That is why it is so important to work
on improving the conversion rate of your web pages. By improving your
conversion rate, you can generate more money “out of thin air” from
your existing rankings.

A trustworthy and professional website
with a good conversion rate also has positive side-effects. Your
customers
probably will stay longer with your company and people are more likely
to link to your website.

Be the winner!

It takes some time to optimize your
web pages, but it is worth the effort. Even small changes can have a
huge impact on
the number of sales that you get. Make the change from being one of the
discarded sites to the site that gets the sale and your sales will go
through the roof.

Remember that your competitors are
also working on their websites. Even if you are better than your
competitors you have to continue with the optimization to stay ahead.

The tools in SEOprofiler help
you to reach your goals
:

project overview

If you haven’t done it yet, try
SEOprofiler now:

Try
SEOprofiler now

Article source: http://newsletter.seoprofiler.com/newsletter796.htm

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