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All you need to know about Google’s Penguin 4 algorithm update

Last month, Google released the
long-awaited fourth version of the Penguin algorithm. The Penguin
algorithm deals with artificial backlinks and their influence on the
rankings of their website. What is new in Penguin 4 and how does it
affect your website rankings?

Penguin 4

The
most important changes in Penguin 4

  • Penguin
    4 is real-time.
    The Penguin algorithm runs when a page is
    indexed by Google’s web crawlers. It is no longer a separate routine.
  • There
    is no more penalty.
    The new Penguin algorithm does not
    demote pages. It just removes that value of the spammy links. Note that
    there can still be manual penalties for website with very many spam
    links.
  • Penguin
    now operates on page level.
    The new Penguin algorithm
    operates on page level. It no longer penalizes whole websites.

The Penguin algorithm now is part of
Google’s core ranking algorithm.
When Google’s web crawlers index a page, they check the links on the
page. Spammy links are ignored.

Which
elements are targeted by Google’s Penguin algorithm?

Although Google’s previous
announcements say that Penguin targets
spammy techniques in general (keyword stuffing, etc.), it seems that
Penguin still focuses on spammy links.

For example, automatically created
backlinks, extremely keyword rich
backlinks, overused comments links and social media profile links are
spammy links. While these links could trigger a penalty in the past,
they now have no influence at all on your website rankings.

Do
you still have to use Google’s disavow links tool?

Google’s disavow links tool has been
the main method to fix link problems. Now that websites with spammy
links aren’t penalized anymore, it is usually not necessary to disavow
bad links. However, if your website is repeatedly violating Google’s
guidelines, your website might get a manual penalty and the disavow
tool can help you to get out of that penalty.

  • Google recommends to submit a
    disavow file when you become aware of links that violate Google’s
    guidelines.
  • Google
    confirms that they still penalize websites manually. The new Penguin
    algorithm makes it easier
    to detect websites that should be penalized manually.

Google’s disavow links tool remains an
important tool that helps you to get out of Google penalties. The Link Disinfection tool in
SEOprofiler helps you to detect spammy links. It also creates a disavow
file for you.

What
does this mean to the rankings of your web pages?

The quality of links are a very
important part of Google’s core ranking algorithm. Knowing the quality
of the links that point to your website has become even more important
that before.

The Link Profiler tool in SEOprofiler
analyzes the links that point to your website. It also evaluates these
links and it shows you the category of each individual link.

The
rise of white-hat SEO

If you have used SEOprofiler in the
past to promote your web pages, nothing has changed. SEOprofiler only
uses white-hat SEO methods that play by the rules. Google’s Penguin
update targets websites that use shady techniques that try to
manipulate Google’s algorithms.

Spamming Google has become even more
difficult than before. If you want to get lasting results,
avoid spamming at all costs.

Common
sense leads to lasting results

SEOprofiler uses spam-free search
engine optimization tools that help you to get higher rankings and
more visitors. With these methods, you do not have to worry about new
Google algorithms.

Google tries to put common sense into
an algorithm. What is good for real website visitors is good for high
rankings on Google. SEOprofiler helps you to get web pages that get
high rankings on Google. If you haven’t done it yet, create
your SEOprofiler account now:

Test
SEOprofiler now

Article source: http://newsletter.seoprofiler.com/newsletter754.htm

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