Last year, mobile devices overtook
desktop computers as the primary device to access websites. Although
desktop searches remained on a very high level on Google, even more
people used their mobile phones to search Google.
Having a mobile website is no longer
an option. It is a necessity. In this article, we’ll show you how to
prepare your website for this.
mobile website is a must-have in 2017
Even if you have a mobile-ready
website, it is important to check the usability on mobile devices. The
fact that your website can be displayed on mobile devices doesn’t mean
that your site is also easy to use.
You will get more page views with a
mobile-friendly website. If your website is not mobile-friendly, people
are more likely to leave your site. In addition, people are likely to
leave your site if it does not load fast enough.
Until now, Google ranked web pages
based on the desktop version of the site. This is going to change.
Google announced that they are working on a mobile-first index that is
going to rank pages based on the mobile versions.
Google has published several resources
that help you to make sure that your web pages are mobile-friendly:
There are some things that you should
check to make sure that your website works fine on mobile devices:
1. Use responsive
Google recommends responsive design to
make sure that your web pages work with mobile devices. If there isn’t
any strong reason not to use responsive design, you should use it for
Responsive website design makes sure
that your web pages ‘respond’ to different screen sizes. The content is
always the same but the design changes based on the size of the screen.
The design of your website will be slightly different on desktop
computers, tablets and mobile phones. You can simulate this by changing
the width of your web browser window.
If you use WordPress to create your
web pages, just download a responsive template and adjust it to your
needs. Other content management systems also offer responsive
templates. Changing your website to a responsive design is the very
first thing that you should do.
2. Improve the speed of
The page speed is always important.
Even if your website loads fast on a WiFi connection, it might be very
slow on a mobile data network. You can test the speed of your website here.
The test tool will show you the things
that could be improved, for example: eliminate render-blocking
optimize images, minify CSS, etc.
If you use WordPress, you can use
plugins (cache, etc.) that will fix these things for you. Google
recommends a page loading time of 2-3 seconds.
3. Improve the user
experience on mobile
Get a competitive
Optimizing for mobile isn’t rocket
science. It is some work to adjust your web pages but the results are
more than worth it. Without a mobile website, your website is going to
be invisible in the future.
SEOprofiler also offers tools for
mobile optimization. For example, the Top 10 Optimizer tool in
SEOprofiler enables you to optimize your pages for Google’s mobile
The Ranking Monitor tool in
SEOprofiler checks the position of your pages in Google’s mobile
results. SEOprofiler offers many powerful tools that will help you to
get better rankings on Google and other search engines.
If you haven’t done it yet, create
your free SEOprofiler account now:
AMP rich cards look like they should work. The format is visually
appealing, and AMP rich card carousels usually appear at the top of
mobile search results, dominating the first viewport. […]
But recently, publishers have been scratching their heads over
analytics indicating AMP content has a lower click-through rate from
rich cards than from general search results.”
a Google Webmaster help thread,
Google’s John Mueller said that new URLs after a website redesign to
not get the ranking signals of the old URLs:
“If you just remove the old pages, and add new ones — even if the URLs
look similar — then Google won’t be able to forward any of the signals
from the old pages to the new ones, and will treat the new ones like
any other new page on your site.”
Illyes from Google said he is
angry with sites that don’t link out – he called it stupid. But John
Mueller later explained that there is no penalty for not linking out to
other sites. […]
If a site doesn’t want to link to anyone else, that’s up to them.
There’s no penalty or demotion for doing that.”
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you avoid it?
- Eight things you need to know about Google’s
‘mobile first’ indexing
- Google begins ‘mobile first’ indexing – what
should you do now?
all past issues…
you need better rankings for your website?
is a web-based search marketing tool that helps you to get better
Google rankings. You can create a
free SEOprofiler account here. The step-by-step
manual will help you to get started as quickly as possible.
Article source: http://newsletter.seoprofiler.com/newsletter767.htm