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An introduction to innovation in consumer search optimization

It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added choice that online retail offers. Mobile technology means more people are purchasing products via apps […]

From being too broad to being too lazy: three common PPC fails 

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. But glaring errors still happen – and frequently. While these mistakes can seem small […]

9 Free Open Source Flipping Clocks Using CSS and JavaScript

The classic flip-style clock was a staple for years and it’s just one more thing the digital era made obsolete – although not quite forgotten. We can find a bunch of cool clock designs in PSD form, but it’s more difficult to find working flip-style clocks in code. So I went on a mission to […]

When to just say “no” to bidding on brand

Brand bidding is often touted as a hotly debated topic in paid media. That said, a cursory glance will reveal that the typical advice given by PPC experts is to bid on it, without exception. But the question is whether this is good advice or just self-serving.  Let’s look at each of the main arguments for […]

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