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A Comprehensive Website Planning Guide (Part 1)

Recognize The Purpose Of Your Website The purpose of most business websites is to drive sales. While successful sites engage, inform, and educate visitors, their end goal is to convert visitors into leads and leads into customers. In some cases, visitors may purchase tangible or digital products directly from the website, while in others they […]

How fast can you see results from your SEO campaign?

Search engine optimization (SEO) is one of the most cost-efficient Internet marketing strategies. However, there’s one thing to consider: While you get immediate results with paid click advertising (Google AdWords), SEO is a long-term investment. That’s the reason why most SEO agencies require you to sign a contract for a minimum of six months or […]

The 2018 guide to rich results in search

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent. Rich results are essentially a way of highlighting your website’s content […]

How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But, […]

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