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Better alternatives to old school SEO methods

John MuellerGoogle’s John Mueller answers
common SEO questions

Google confirms ranking algorithm

has confirmed a ranking algorithm update that happened on 12 December
2017. […]

seems that the algorithm update targeted websites with lots of landing
pages for keyword permutations. For example, a website might have
hundreds of landing pages for ‘plumber + [city name]’, or ‘[city name]
+ [service name].’

In addition, it seems that there were more
changes in the mobile results. Websites with low quality content and ad
heavy websites also were affected by the update. This seems to be a
global update.”

John MuellerGoogle’s
John Mueller explains trailing slashes in URLs

slash after a hostname or domain
name is irrelevant, you can use it or not when referring to the URL, it
ends up being the same thing.

However, a slash anywhere else is
a significant part of the URL and will change the URL if it’s there or
not. This is not SEO-specific, but just how websites work. […] The
second part is essentially a question of asking for a subdirectory or

giving less weight to reviews of places you stop visiting?

don’t consider myself paranoid, but
after reading a lot of Google patents, I’ve been thinking of my phone
as my Android tracking device. It’s looking like Google thinks of
phones similarly; paying a lot of attention to things such as a
person’s location history. […]

The patent does have a solution
to reviews that don’t get made or updated – if a person stops going to
a place that they have reviewed in the past, the review that they
submitted may be treated as a diminished review,”


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  • #NoHacked 3.0: fixing common hack cases.

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