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Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

Bing has taken search suggestions, autocomplete, and semantic search to a whole new level.

Empire State Building Bing Autosuggest

Combining autocomplete with Bing Snapshot Search – an element that resembles Google’s Knowledge Graph – the new and improved Bing Autosuggest shows near instant information in an area attached to the search box.

In the image above, Bing introduces the Snapshot data right into the autocomplete box. These results work for specific items that Bing knows about via Snapshots.

Building off its Autosuggest enhancements, when Bing has Snapshot information or a suggestion of a search term with multiple meanings, it indicates the entry in Autosuggest with a right-facing arrow. To see the suggestions for a term or the corresponding Snapshot data, simply hover over suggested searches with the arrow.

Taj Mahal Bing Autosuggest

Initially, People Autocomplete provided information when you performed a search on celebrity, politician, athlete or even a connection on LinkedIn with a public profile. With these new updates, People Autocomplete is now called Bing Autocomplete and includes brands, movies, albums, places, software, sport teams, animal species and more.

For example, if you search for [narnia], then hover your mouse over the autosuggest link, Bing will suggest the book series by C. S. Lewis, the series of movies, including the most recent film release, and the not as well-known Christian metal band.

Narnia Bing Autosuggest

This new semantic search is powered by something Bing is calling Satori. According to the announcement, “Satori … understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world.”

A little over a year ago, Google searches surged after they introduced Knowledge Graph. with Bing’s search market share increasing, will a surge be in the works for Microsoft’s search engine with the introduction of Bing Autocomplete?

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