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Can you optimize your website for Google RankBrain?

Although Google says that RankBrain is
a ranking signal, it is not really a signal such as links and contents.
However, there are some things that you can do to make sure that
RankBrain will work in your favor:

The content of your pages is more important than ever before

Google wants to show the best results
on the results pages. It’s not enough that a page of your website is
somehow related to a specific keyword. Your website must be relevant to
a particular topic.

Without good content, it will be very
difficult to get high rankings. Take your time to develop good content
for your website.

Your website needs a clear focus

Websites that deal with many different
topics are more likely to be flagged as spam (for example ‘How to’
websites with thousands of topics). The easier it is to find out what
your website is about, the more likely it is that your website will get
good rankings.

Do not focus on individual keywords,
focus on topics. The pages of your website should contain many
different keywords that are all related to the topic of your website.

3. A
clear website structure helps a lot

Google wants to find out what your
website is about. If your website structure helps Google to understand
your pages, it is more likely that your pages will get good rankings.

Use categories and sub-categories, use
folders and an easy to understand website navigation menu. Breadcrumb
navigation also makes it easier to understand the structure of your
website: Homepage Category Sub category
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